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Digital Platform Strategy: Why and How It is Important for Businesses

  • By: Glenn Meyers Rodriguez, Esq.
  • Published: October 27, 2022

It also supports the development of augmented reality systems like Google Glass and Oculus Rift. But once you have this prototype, you can run tests with your team and your target audience. At this stage the discussion shouldn’t be about design, but more about functionalities.

Patients, in turn, benefit from the improved long-term health that comes from responsive, trusting provider-patient relationships and greater control of their healthcare journey. Are you looking to launch a new online venture, enter a new market or revolutionise the way your business operates by digital platform development services using digital? Digital platforms are a great way to achieve scale as they are able to act as a marketplace or product that users can use to interact with your business or one another. Digital transformation Providing great customer experiences is often about doing things smarter, not harder.

While there have been significant job losses and layoffs in some industries and businesses, others have seen growth opportunities and increased demand. In an effort to lessen the negative effects of the COVID-19 epidemic on their operations, large organizations have developed new business models that are currently available on the market. In recent years, the energy market has moved away from single managed services into a market for an individual “pick n’ mix” approach where customers buy different services from different providers. AEC’s systems do not support this model and so AEC would like to replace all of its systems. The current estimate is around eight years to complete this work, by which time AEC will have become uncompetitive.

In Sri Lanka, an emergency response program supported the government to create a digital form submission platform to ease citizens’ ability to make service requests without having to visit government offices. And ongoing policy dialogue focuses on strengthening the trust ecosystem towards secure public service delivery to support an inclusive and resilient recovery. In Sierra Leone, an open-source digital platform is used to collect data on urban canopy coverage in Freetown. These data have been used to develop a machine learning algorithm that helped the city establish a baseline for its ambitious reforestation campaign called Freetown the Treetown. The second decision involves platform offerings—the actual products or services that your platform will make available to target customers. Of course, the decisions made here should be anchored in your understanding of the platform’s target customers.

Open Data

AEC has built up an array of billing, operations, metering, invoicing and other systems, all of which were best of breed when bought. These systems do not play well together and data is often rekeyed between systems. A Digital Platform is acloud-basedapproach to IT system integration, allowing these disparate legacy systems to evolve into a modern-looking, more flexible IT systems. The approach here is to create and use cloud-based systems that allow the legacy systems to exchange information with each other and, crucially, with a modern API that external systems can use. Your app’s clear purpose and focus are essential, as this will determine its ultimate success or failure.

You need to tap, click and experience those designs before approving them. Rather than building one monolithic application, we create individual components which utilise common libraries and communicate with each other using APIs. This ensures each component can be independently scaled, reduces code complexity and promotes a considered development path.

Thinking through these questions of desirability, feasibility, and viability can help refine your platform concept, strengthen your business blueprint, and identify blind spots that could jeopardize your platform in the future. At a certain point, you and your team will need to get out into the field and rigorously test these hypotheses. In the next section, we’ll discuss how you can use a minimum viable platform , and other techniques, to pressure-test your platform concept. Outlines what the “currency” of your platform is, which could include some combination of information, data, or goods and services. Social platforms, which include some of the most widely known social networking sites, are similar to aggregation platforms in that they bring together many stakeholders.

We work closely with client countries to help them implement the infrastructure, tools, and regulations that are necessary to address these challenges. We are also focusing on making sure that digital opportunities are inclusive while also managing risks of exclusion. The World Bank provides an extensive range of services and solutions to make sure client countries can harness the power of digital development. We provide a wide array of financial products and technical assistance, and we help countries share and apply innovative knowledge and solutions to the challenges they face. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities.

Our services

The main aim of it is to enhance the collaboration between end-users and producers to transact with each other. These platforms enable users to share different information like new products and services and connect the platform’s ecosystem. Creating a robust network for increasing value is also made possible by this technology. The development of it can be boosted by the third-party providers of APIs , which let participants share the data for developing new services. Since 2004, Nick McKenna, BSc, MBCS Biography has been the CEO of McKenna Consultants.

What is digital platform development

Our collective task here in Addis Ababa is to unleash the power and potential of a resilient Internet for our shared sustainable and common future,” said Li Junhua, United Nations Under-Secretary-General for Economic and Social Affairs. Access Now and the #KeepItOn coalition documented 182 Internet shutdowns in 34 countries in 2021, an increase from 159 shutdowns recorded in 29 countries in 2020, demonstrating the power governments have in controlling information in the digital space. Xamarin was created by Mono, an open-source project sponsored by Microsoft.

Marketing Automation

This process requires a deep understanding of unmet needs along the customer journey—from awareness to purchase to after-sales support. The primary business benefit of digital product development is the delivery of a digital product that uses the latest and most appropriate technology to maximize the user experience. A second benefit is scalability; as user needs and software availability evolve, digital products can do the same—constantly improving to meet escalating user expectations. With a clear platform strategy in place, you’ll require an experienced platform development team to bring it to life. Our role is to manage the process throughout, to ensure a smooth project that delivers on the upfront expectation.

  • It is difficult to win back precious users after a high-profile launch flop.
  • Titanium SDK also provides several features and services that make it easy for developers to build and manage their apps, including a wealth of SDKs, an IDE, and a cloud service.
  • Software design mismatching with software implementation often results in higher development costs due to the extra time & effort needed to troubleshoot and resolve issues.
  • For many, the most challenging part of the journey lies in knowing where to begin and how to balance measured thinking with bold and decisive decisions.
  • The digital platform collects, consolidates, and analyzes data and information optimally to solidify the organization’s position in the digital marketplace to meet evolving demands.
  • Flutter allows developers to create high-quality native apps for Android and iOS platforms with a single codebase.

Here you should do everything you can to help make the decision whether you should actually proceed and build that service. A solution-based approach to problem-solving rooted in “Design Thinking” will ensure you invest in the right idea. Nowadays, the digital landscape has become much more complex and specialized.

Evolve from a rigid legacy core system to an agile, modular ecosystem of connected layers powered by cloud architecture, microservices, and internal + external APIs. Emanuele Morgione is an established Web and Blockchain Developer and marketing analyst from Italy. Furthermore, the company is expanding into establishing the Recstarverse, which will be its virtual universe. This decentralized crypto Metaverse virtual reality space will have real-life representations of reality. The Recstarverse, according to the developer, can build a unique and dynamic new Web 3.0 e-commerce experience.

Digital Development

No more complex discussions or technical excuses, just a robust pathway to a satisfying end result, delivered on time and as planned. Xamarin is a cross-platform development tool that allows developers to create native applications for Android and iOS using C#. Xamarin also provides bindings for popular native libraries like Google Maps and Facebook SDKs, allowing developers to access each platform’s full range of functionality. Avoid waterfall projects where all requirements need to be agreed upfront and go for an agile approach that supports product evolvement and adjustment. Using an Agile project management methodology significantly increases development productivity, gives you more control and results in an end product that provides real value to your users. As part of this process, the project will be split into development phases known as sprints, with working software delivered at the end of each sprint.

What is digital platform development

This kind of technology is ingrained in our daily lives and – even if we don’t realize it – it often makes our days much easier and more productive. Government Migration to Cloud Ecosystemsshares how cloud services can offer governments cost savings, capacity to rapidly scale, advanced cybersecurity features, and access to powerful analytical tools for processing big data. But even though technology has opened a wealth of new possibilities for global development, it does not come without risks.Cybersecurity and data protection have become a growing concern.

What Happens When There’s A Mismatch In Software Design & Software Implementation?

Therefore, in practice, digital platforms act as online facilitators of relationships that already take place offline, but which are now largely driven and boosted by digital mechanisms. Through theDigital Development Partnership, we are building strong partnerships with the private sector to foster the creation and implementation of digital development strategies for our client countries. DDP’s upcoming reports on harnessing Artificial Intelligence and 5G will address the positive and negative impact of these disruptive technologies. The Digital Development Global Practice works with governments in developing countries to build the foundations for inclusive and responsible digital transformation, including their transition to digital economies, governments, and societies. As you receive confirmation from the market that your platform business blueprint is on the right track, you can introduce subsequent MVPs that will be tested through iterative, agile sprints. Navigating this process, as figure 5 illustrates, will feature a concurrent push and pull of developing functionality on the one hand and testing with customers on the other.

Design Thinking Process and its Best Practices | Complete Guide

During this phase we consider not only the installation and configuration but also the environment we are deploying to. The online world is indeed an incredible universe of opportunities – and you, your business, and your products cannot miss the chance to take advantage of it. Here are a few precious tips for you to start using a digital platform and enter this new world of opportunities.

With the help of digital platform, teams in an organization can work efficiently with perfect coordination between services and applications. Thus, the first step in the experiences approach to building or assembling a digital platform is to identify the moments or things that matter to the various types of users, because that is the experience that the platform must deliver. These moments are the absolute musts where the digital platform must delight users.

Nick is a Certified Enterprise Coach , SAFe Program Consultant , Certified LeSS Practitioner and Certified Practitioner. Outside the office, Nick is a professional scuba diver and he holds the rank of Black Belt 5th Dan in Karate. Managing digital transformation in the 21stcenturyisn’t easy, with organisations over the years building up tens or hundreds of legacy IT systems , that implement strategic and tactical business processes. Typically, these systems are stand-alone or have limited ability to integrate with a wider enterprise.

Digital platforms

In business enterprise terms, a digital platform can be thought of as the sum total of a place for exchanges of information, goods, or services to occur between producers and consumers as well as the community that interacts with said platform. It’s imperative to understand that the community itself is an essential piece of the digital platform—without that community, the digital platform has very little inherent value. The pace of technological advancement shows no signs of slowing, and we certainly won’t be returning to simpler times barring catastrophic turns of events. Going digital is the only way to keep up with the rapid pace of the modern world.

The success of digital platforms is the grand sum of inputs from platform partners. Ensure that every system, process, and API facilitates rather than hinders your growth by leveraging our team’s IT orchestration expertise. Our DevOps consultants can help you augment your delivery with CI/CD and continuous testing. Leverage our deep platform engineering expertise with various cloud computing platforms, vendors, and services. Together, we can assemble a winning multi-cloud portfolio to host your platform infrastructure. Plus, assist with cloud migration and legacy application refactoring for new environments.